70% of marketers actively invest in content marketing, as per a Hubspot survey. The same survey shows 24% of marketers plan on increasing their content marketing budget. Meaning, there sure is some value to it — and you already know it if you have been in the marketing industry enough. As a matter of fact, you might already be investing in content marketing If you implement content marketing strategies for yourself or your clients, you know that ideating, creating, publishing,…
Approximately 70 percent of all marketers are investing in content marketing this year. Are you one of them? Are you looking to improve your content marketing strategy to drive more traffic to your website? If you want to see better results from content marketing, you need to make evergreen content creation a priority. Read on to learn more about evergreen content marketing and how it can improve your business’s SEO (search engine optimization) strategy. You’ll also find some tips on…
Looking for a new digital agency to help grow your business? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. For many years I’ve been asked by agencies and businesses alike “John, how do I find more leads?” While I fully understand the heart behind question, respectfully it is the wrong question to be asking. There are quite a few ways to grow a business, some of which…
When you’re investing in content marketing and specifically blog content to drive organic traffic and audience, it’s important to understand how to optimize blog posts for SEO so that you get the best return for your efforts. After all, creating blog content can be a time consuming and energy-draining activity even when it’s driving audience and business to you. Because it’s time consuming, getting it right is super important. I’ve been in SEO for over a decade now, and over that…
When I was young, I rode horses. Literally my first job was getting paid $1 per horse stall cleaned (I became very fast at this) when I was 12 years old. I loved riding horses. As a young teenager I took part in a lot of horse shows, mostly in the jumper categories. I was very fortunate to ride a lot of incredible horses even though I never owned a horse of my own. The doctors and lawyers whose kids…
In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives. The understanding of SEO varies by company and person we speak with, but usually they understand at minimum the three core tenets of SEO: Technical Content Links If they do not understand these three, then of course we explain them so that they are more educated when hiring. The reality is that we’ve found that…
*Don’t forget to like and subscribe to this channel so that you’re notified about weekly videos moving forward! What is on-page SEO? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms. Today we’re talking about on-page SEO. It’s a topic I get asked about a lot as a veteran SEO and something that a lot of people who we speak with who are thinking…
Social media scheduling has become ubiquitous, with many SaaS tools out there that let you automate your social media posting for $49-$99 per month. But something that has never worked seamlessly is Instagram scheduling. While many tools have had an integration for a while (Buffer is the one that comes to the top of my mind), they weren’t true “auto posting” but rather you could schedule the service to remind you when it was time to post, then tap a…
If you’re like me then sometimes life gets crazy. But if you set up your systems to bring you success, you’ll keep doing what you need to do in spite of it. Hi I’m John Doherty and I’m the founder of Credo. If you’re looking to take your marketing to the next level with an agency, make sure you’ve downloaded our guide to hiring an agency and scheduled a time to speak with our team here. If you’re like me and…
How to leverage reviews for your company and SEO Resource mentioned: The Busy Executive’s Guide to Hiring A Digital Marketing Agency. Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Today we’re going to talk about leveraging reviews for your business. It’s a common misunderstanding that reviews are really only important to local businesses. In reality, reviews are extremely useful for many…
Looking for a new digital agency that can accelerate your SEO lead generation results? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. A relatively basic yet important part of SEO is the meta tags included on the page that tell the search engines important information about the page’s topic. You can think of HTML meta tags on a web page like the computer in your car that is telling the…
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. If you’re hiring a marketing firm, or thinking about it, make sure you check out our free guide to hiring a marketing firm. Today we’re going to talk about what SEO is and when you should use it for your business. Now there is a lot of misinformation, or just incomplete information,…
Mentioned resources: Guide to hiring a marketing firm Moz Beginner’s Guide to SEO Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Today we’re going to talk about how to rank your website in Google. Challenges Now, if you’re watching this video you probably have a few challenges: You’re not getting enough traffic from the search engines to feed your…
Mentioned resources: Guide to hiring a marketing firm SEMrush (free 14 day trial here) Screaming Frog Ahrefs Sitebulb Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Today we’re going to talk about the top SEO ranking factors. There is SO much talk out in the SEO industry about ranking factors, and unfortunately there is a lot of misinformation. And…
Mentioned resource: Guide to hiring a marketing firm Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Today we’re going to talk about SEO vs SEM. Now, this shouldn’t be a debate but people love to debate it and which is more effective, and today I’m going to show you the differences and when you should use each. There are…
As an SEO professional, you know that crawling and indexing is imperative to SEO success. You should also know that the status codes your pages return to search engines can hurt or help your rankings, especially when things move around as they tend to do on websites. What we’ve collected here are the main HTTP status codes that everyday SEOs (and webmasters and website owners) need to know so that you don’t hurt your SEO. 200 – Ok The 200…
How do you do ecommerce SEO in 2020 and especially during crisis times? We’re in a crazy time right now, and reality is that it likely won’t be over any time soon. A lot of businesses are hurting, especially location-based businesses relying on foot traffic through their doors. But the truth is also that ecommerce buying is way up because of that. It is a good time to be in ecommerce! Crazy times like this also lead to opportunities. Not…
If you haven’t experienced growth in your SEO traffic over the recent past, you may be asking yourself how you can correct that and start driving more results through SEO. As you may know though, SEO has many components and can seem very overwhelming if you’re not an SEO expert. Fortunately though, it doesn’t have to be. When SEO is focused down to its essence, it’s pretty simple and involves three main areas to consider: Technical SEO Content Links/promotion When…
SEO is what most sites live by. A good SEO strategy is the difference between a site being discovered by the masses versus being buried under the rubble. With the growing amount of competition on the web, it’s increasingly important for anyone who has a web presence to use the right SEO strategy. When you’re working as part of an enterprise, implementing the right SEO tactics becomes even more crucial. However, enterprises have many layers, often making it challenging to…
Did you know that, according to SmallBizTrends in a study that is no longer online, a whopping 71% percent of small businesses use social media, and a further 16% plan on using it in the future? Social media and business have become somewhat synonymous with each other in the past five, ten years. In fact, more and more businesses are striving to learn how to effectively market themselves on networks like Instagram, Facebook, and Twitter. I hear businesses discussing and…
Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl your site Backlinks SEO monitoring Competitor research Prioritizing fixes Fairly often we hear business owners and marketing teams tell us “we’re looking to invest in our organic growth but don’t know where to start” or “we’ve seen a drop in our organic traffic but don’t know how to get it back.” If this is you,…
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