Ok SEOs, it’s time to talk about backlink outreach

Posted by on June 9, 2021 in SEO Tactics

Dear SEOs, Have a seat. It is time for a talk. Look, I get it. Backlinks are still the currency of SEO. You can’t rank well if you don’t have good links to your website. Millions (tens of? Hundreds of?) of words have been spilled onto the internet talking about…

SEO HTTP Status Codes

Posted by on June 3, 2021 in SEO Tactics

What are HTTP Status Codes? A Hypertext Transfer Protocol, or HTTP, status code is a server answer to a browser request. For instance, when you visit a website, your browser sends a request to the site’s server, and the site’s server answers with a 3 digits code: an HTTP status…

B2B SaaS SEO – How to grow a software company with organic traffic

Posted by on May 10, 2021 in SEO Tactics

B2B SaaS has grown in popularity steadily since the early 2000s, and with it industries have become competitive and therefore SEO rankings in Google’s search results have become harder and harder to come by. But gone are the days of quick SEO tricks and hacks to get first page or…

How to increase lead generation with SEO

Posted by on April 15, 2021 in Marketing Strategies/SEO Tactics

For many years I’ve been asked by agencies and businesses alike “John, how do I find more leads?” While I fully understand the heart behind question, respectfully it is the wrong question to be asking. There are quite a few ways to grow a business, some of which are easier…

How to optimize a blog post for SEO

Posted by on April 1, 2021 in SEO Tactics

When you’re investing in content marketing and specifically blog content to drive organic traffic and audience, it’s important to understand how to optimize blog posts for SEO so that you get the best return for your efforts. After all, creating blog content can be a time consuming and energy-draining activity even…

Should I expect my SEO agency to implement technical SEO changes?

Posted by on January 21, 2021 in Hiring a marketing provider/SEO Tactics

In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives. The understanding of SEO varies by company and person we speak with, but usually they understand at minimum the three core tenets of SEO: Technical…

What is on-page SEO and why is it important for my business?

Posted by on October 20, 2020 in SEO Tactics

*Don’t forget to like and subscribe to this channel so that you’re notified about weekly videos moving forward! What is on-page SEO? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms. Today we’re talking…

HTML meta tags for SEO

Posted by on September 17, 2020 in SEO Tactics

A relatively basic yet important part of SEO is the meta tags included on the page that tell the search engines important information about the page’s topic. You can think of HTML meta tags on a web page like the computer in your car that is telling the car what…

What is SEO and what can it do for my business?

Posted by on September 8, 2020 in SEO Tactics

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms.  If you’re hiring a marketing firm, or thinking about it, make sure you check out our free guide to hiring a marketing…

How to rank your website in Google

Posted by on August 31, 2020 in Marketing Strategies/SEO Tactics

Mentioned resources: Guide to hiring a marketing firm Moz Beginner’s Guide to SEO Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms.  Today we’re going to talk about how to…

HTTP status codes for SEO

Posted by on June 16, 2020 in SEO Tactics

As an SEO professional, you know that crawling and indexing is imperative to SEO success. You should also know that the status codes your pages return to search engines can hurt or help your rankings, especially when things move around as they tend to do on websites. What we’ve collected…

eCommerce SEO in 2021 – 8 steps to improving your SEO performance

Posted by on April 2, 2020 in Marketing Strategies/SEO Tactics

How do you do ecommerce SEO in 2020 and especially during crisis times? We’re in a crazy time right now, and reality is that it likely won’t be over any time soon. A lot of businesses are hurting, especially location-based businesses relying on foot traffic through their doors. But the…

How to create an SEO action plan in 2021

Posted by on December 5, 2019 in Marketing Strategies/SEO Tactics

If you haven’t experienced growth in your SEO traffic over the recent past, you may be asking yourself how you can correct that and start driving more results through SEO. As you may know though, SEO has many components and can seem very overwhelming if you’re not an SEO expert….

What is an Enterprise SEO Strategy?

Posted by on June 18, 2019 in Marketing Strategies/SEO Tactics

SEO is what most sites live by. A good SEO strategy is the difference between a site being discovered by the masses versus being buried under the rubble. With the growing amount of competition on the web, it’s increasingly important for anyone who has a web presence to use the…

How to rank eCommerce category pages for SEO

Posted by on April 16, 2019 in Growth/SEO Tactics

As an ecommerce marketer, you’re probably well aware that SEO and organic traffic can be used very effectively to grow the business. In fact, 35% of all website traffic comes from organic results and only 4% goes to PPC. And yet, many companies invest way more into PPC than SEO….

How to do an in-depth holistic SEO audit

Posted by on April 2, 2019 in Growth/Marketing Strategies/SEO Tactics

Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl your site Backlinks SEO monitoring Competitor research Prioritizing fixes Fairly often we hear business owners and marketing teams tell us “we’re looking to invest in…

Subdomain vs subdirectory – what’s best for SEO?

Posted by on February 28, 2019 in Marketing Strategies/SEO Tactics

A few years ago, I was leading marketing on HotPads.com. We were dramatically increasing our content production, but we were still on an old blog platform (TypePad. In 2013.) and our content wasn’t getting traction. In the first month I was there, the blog received ~60 visits. In the last…

How many keywords should I try to rank for?

Posted by on October 2, 2018 in SEO Tactics

Driving more traffic to your website through SEO is an exercise in science, research, hard work, and doing the right things over time. I like to say that “Good SEO is good strategy combined with consistent budget applied over time.” SEO can be very hard when this is not the…

How to rank higher in Google – 7 SEO tactics that work

Posted by on July 13, 2018 in SEO Tactics

The SEO world is ripe with advice and people giving you “weird tricks” to help you rank higher on Google. Unfortunately, for the non-SEO professional this can be incredibly overwhelming and oftentimes quite counter-productive to actually ranking higher! So what’s a person to do?

How to create a killer content pillar

Posted by on June 7, 2018 in SEO Tactics

Whether you’re working for a small business or publisher, what you’re often looking for is a sustainable source in growing their business or traffic. Blogging is well-known and with content being channel agnostic, it’s important to change your approach based on the changing trends and platforms that serve your audiences….

What do Google’s new expanded meta descriptions mean for your business?

Posted by on December 19, 2017 in Growth/SEO Tactics

If you follow the SEO industry at all and care about organic traffic to your website, you might be aware that Google confirmed that they are making meta descriptions almost twice as long as before. They said to Barry Schwartz over at SEroundtable/SearchEngineLand/RustyBrick: We recently made a change to provide more…

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