Dear SEOs, Have a seat. It is time for a talk. Look, I get it. Backlinks are still the currency of SEO. You can’t rank well if you don’t have good links to your website. Millions (tens of? Hundreds of?) of words have been spilled onto the internet talking about…
What are HTTP Status Codes? A Hypertext Transfer Protocol, or HTTP, status code is a server answer to a browser request. For instance, when you visit a website, your browser sends a request to the site’s server, and the site’s server answers with a 3 digits code: an HTTP status…
B2B SaaS has grown in popularity steadily since the early 2000s, and with it industries have become competitive and therefore SEO rankings in Google’s search results have become harder and harder to come by. But gone are the days of quick SEO tricks and hacks to get first page or…
For many years I’ve been asked by agencies and businesses alike “John, how do I find more leads?” While I fully understand the heart behind question, respectfully it is the wrong question to be asking. There are quite a few ways to grow a business, some of which are easier…
When you’re investing in content marketing and specifically blog content to drive organic traffic and audience, it’s important to understand how to optimize blog posts for SEO so that you get the best return for your efforts. After all, creating blog content can be a time consuming and energy-draining activity even…
In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives. The understanding of SEO varies by company and person we speak with, but usually they understand at minimum the three core tenets of SEO: Technical…
*Don’t forget to like and subscribe to this channel so that you’re notified about weekly videos moving forward! What is on-page SEO? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms. Today we’re talking…
A relatively basic yet important part of SEO is the meta tags included on the page that tell the search engines important information about the page’s topic. You can think of HTML meta tags on a web page like the computer in your car that is telling the car what…
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. If you’re hiring a marketing firm, or thinking about it, make sure you check out our free guide to hiring a marketing…
Mentioned resources: Guide to hiring a marketing firm Moz Beginner’s Guide to SEO Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Today we’re going to talk about how to…
As an SEO professional, you know that crawling and indexing is imperative to SEO success. You should also know that the status codes your pages return to search engines can hurt or help your rankings, especially when things move around as they tend to do on websites. What we’ve collected…
How do you do ecommerce SEO in 2020 and especially during crisis times? We’re in a crazy time right now, and reality is that it likely won’t be over any time soon. A lot of businesses are hurting, especially location-based businesses relying on foot traffic through their doors. But the…
If you haven’t experienced growth in your SEO traffic over the recent past, you may be asking yourself how you can correct that and start driving more results through SEO. As you may know though, SEO has many components and can seem very overwhelming if you’re not an SEO expert….
SEO is what most sites live by. A good SEO strategy is the difference between a site being discovered by the masses versus being buried under the rubble. With the growing amount of competition on the web, it’s increasingly important for anyone who has a web presence to use the…
As an ecommerce marketer, you’re probably well aware that SEO and organic traffic can be used very effectively to grow the business. In fact, 35% of all website traffic comes from organic results and only 4% goes to PPC. And yet, many companies invest way more into PPC than SEO….
Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl your site Backlinks SEO monitoring Competitor research Prioritizing fixes Fairly often we hear business owners and marketing teams tell us “we’re looking to invest in…
A few years ago, I was leading marketing on HotPads.com. We were dramatically increasing our content production, but we were still on an old blog platform (TypePad. In 2013.) and our content wasn’t getting traction. In the first month I was there, the blog received ~60 visits. In the last…
Driving more traffic to your website through SEO is an exercise in science, research, hard work, and doing the right things over time. I like to say that “Good SEO is good strategy combined with consistent budget applied over time.” SEO can be very hard when this is not the…
The SEO world is ripe with advice and people giving you “weird tricks” to help you rank higher on Google. Unfortunately, for the non-SEO professional this can be incredibly overwhelming and oftentimes quite counter-productive to actually ranking higher! So what’s a person to do?
Whether you’re working for a small business or publisher, what you’re often looking for is a sustainable source in growing their business or traffic. Blogging is well-known and with content being channel agnostic, it’s important to change your approach based on the changing trends and platforms that serve your audiences….
If you follow the SEO industry at all and care about organic traffic to your website, you might be aware that Google confirmed that they are making meta descriptions almost twice as long as before. They said to Barry Schwartz over at SEroundtable/SearchEngineLand/RustyBrick: We recently made a change to provide more…
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