The 9 Absolute Best SEO Website Crawling and Auditing Tools

Posted by on September 13, 2022 in SEO Tactics

Looking to improve your SEO? An experienced digital agency can do that. Click here to schedule a call with our team to find the best agencies who can get your business back on track. As a business owner, it’s important to understand the massive benefits of using SEO website crawling and auditing tools. With these SEO tools, you can identify where your largest areas of improvement lie, how the search engines are accessing your site, or identify gaps in your…

What’s the Best CMS for Small Business SEO?

Posted by on August 21, 2022 in Growth/SEO Tactics/Small Business

One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? There are many variables to take into account when considering the best Content Management System (CMS) for your small business’ company website in addition to SEO. Key considerations include: Maintenance and maintainability; Customization; Ease of use However, SEO is absolutely a consideration that you should take into account for your website. SEO needs to be a cornerstone of your…

Ok SEOs, Let’s Talk About Backlink Outreach

Posted by on August 18, 2022 in SEO Tactics

Dear SEOs, Have a seat. It is time for a chat. Look, I get it. Backlinks are still the currency of SEO. You can’t rank well if you don’t have good links to your website. Endless words have been spilled onto the internet talking about link building. By this point, thousands of conferences have focused solely on this all-important strategy. Shoot, my old colleague Paddy literally wrote the book on link building. I’ve done spent over a decade link building and…

B2B SaaS SEO – How To Scale Your Software Company With Organic Traffic

Posted by on August 14, 2022 in SEO Tactics

B2B SaaS has grown in popularity steadily since the early 2000s. With that growth, industries have become more competitive, making SEO rankings in Google’s search results (SERPs) harder and harder to come by. But gone are the days of quick SEO tricks and hacks to get a first page or top rankings. As search engines have matured, it has become harder and harder to get and maintain top rankings. Today, you need a holistic SaaS SEO strategy and approach that…

Best HARO Alternatives

Posted by on August 12, 2022 in Growth/Product Comparisons/SEO Tactics

Building links is one of the hardest parts of SEO, and you probably know that the best links — links that help you rank — come from authoritative websites that are hard to get mentioned on. It is indeed possible to get mentioned on these sites, though. And it doesn’t necessarily involve hiring an expensive PR firm to pitch your story. Let’s be honest — most companies don’t have a good story to tell. They’re doing great work and delivering…

404 vs 410: Which Status Code Should You Use?

Posted by on August 2, 2022 in SEO Tactics

Webpage rot is part of the reality of the internet. A study in 2003 found that 2% of the internet went away every week, and a 2016 study found that 66.68% of domains that ranked in the top 30 in Google were nowhere to be found in 2015. Content attrition like this is natural, but it also has SEO ramifications. Search engine optimizers (also known as SEOs) love talk about 404s and fixing them, so much so that they’ll be…

Internal 301 Redirects: The Silent Killer of SEO

Posted by on August 1, 2022 in Growth/SEO Tactics

Websites are constantly changing, which means that pages on the internet come and go. As early as 2003, a study found that 2% of the internet was disappearing every week. Another study found that 66.68% of domains that ranked in the top 30 in Google in 2010 were nowhere to be found by 2015. Because the internet and websites are fluid, content gets lost. If you’re actively working on a website, adding pages and links and new features, then this…

Why You Need More Pages On Your Site For SEO

Posted by on July 22, 2022 in B2B Marketing/SEO Tactics

Over the last 6 weeks, I’ve been auditing some websites for SEO and creating what I call an “opportunity audit.” It’s a 6–8 page report outlining a site’s opportunities, where they stand against their competitors, and the 3–6 projects I’d focus on for SEO if I were them. It’s been a bunch of fun. It’s been nice to get my hands dirty with SEO again and to point some companies in the right direction. I’ve noticed something, though, that is…

18 Common E-Commerce SEO Mistakes and Solutions

Posted by on July 5, 2022 in Marketing Strategies/SEO Tactics

This post was written by Sean Smith of Simple Tiger. Check them out today if you need SEO/content/inbound marketing help! I’ve worked with over 35 ecommerce sites on multiple different CMSs; from well-known and widely used, to exceptionally niche. This includes working with: Drop shippers, Health supplement companies, Clothing companies, Florists, iPhone case companies, MacBook decal companies, Floor tiling companies. Each time, without fail, they share the same problems. There is no exception. Regardless of your industry or vertical, if…

46 Ways to Supercharge Your Website Traffic in 2022

Posted by on May 9, 2022 in Consulting Strategies/Growth/SEO Tactics

Looking for a new digital marketing agency who can accelerate your results and get you more website traffic? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. [This post is updated annually to add and remove ways to drive traffic to your site. It was last updated May 2022.] You…

SEO HTTP Status Codes

Posted by on June 3, 2021 in SEO Tactics

What are HTTP Status Codes? A Hypertext Transfer Protocol, or HTTP, status code is a server answer to a browser request. For instance, when you visit a website, your browser sends a request to the site’s server, and the site’s server answers with a 3 digits code: an HTTP status code. Simply put, these codes are the equivalent of a two-way conversation between your browser and a website’s server. They communicate about everything, whether things are going smoothly, touch-and-go, or…

How to increase lead generation with SEO

Posted by on April 15, 2021 in Marketing Strategies/SEO Tactics

For many years I’ve been asked by agencies and businesses alike “John, how do I find more leads?” While I fully understand the heart behind question, respectfully it is the wrong question to be asking. There are quite a few ways to grow a business, some of which are easier than others. In the tech world people talk a lot about “demand generation”, which is essentially when you’re creating a new category and teaching potential customers a new paradigm of…

How to optimize a blog post for SEO

Posted by on April 1, 2021 in SEO Tactics

When you’re investing in content marketing and specifically blog content to drive organic traffic and audience, it’s important to understand how to optimize blog posts for SEO so that you get the best return for your efforts. After all, creating blog content can be a time consuming and energy-draining activity even when it’s driving audience and business to you. Because it’s time consuming, getting it right is super important. I’ve been in SEO for over a decade now, and over that…

Should I expect my SEO agency to implement technical SEO changes?

Posted by on January 21, 2021 in Hiring a marketing provider/SEO Tactics

In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives. The understanding of SEO varies by company and person we speak with, but usually they understand at minimum the three core tenets of SEO: Technical Content Links If they do not understand these three, then of course we explain them so that they are more educated when hiring. The reality is that we’ve found that…

What is on-page SEO and why is it important for my business?

Posted by on October 20, 2020 in SEO Tactics

*Don’t forget to like and subscribe to this channel so that you’re notified about weekly videos moving forward! What is on-page SEO? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms. Today we’re talking about on-page SEO. It’s a topic I get asked about a lot as a veteran SEO and something that a lot of people who we speak with who are thinking…

HTML meta tags for SEO

Posted by on September 17, 2020 in SEO Tactics

A relatively basic yet important part of SEO is the meta tags included on the page that tell the search engines important information about the page’s topic. You can think of HTML meta tags on a web page like the computer in your car that is telling the car what to do. The meta tags on your page tell the search engines a lot of information about the page and what to do. Various others tell the browser what to…

What is SEO and what can it do for my business?

Posted by on September 8, 2020 in SEO Tactics

Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms.  If you’re hiring a marketing firm, or thinking about it, make sure you check out our free guide to hiring a marketing firm. Today we’re going to talk about what SEO is and when you should use it for your business.  Now there is a lot of misinformation, or just incomplete information,…

How to rank your website in Google

Posted by on August 31, 2020 in Marketing Strategies/SEO Tactics

Mentioned resources: Guide to hiring a marketing firm Moz Beginner’s Guide to SEO Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms.  Today we’re going to talk about how to rank your website in Google. Challenges Now, if you’re watching this video you probably have a few challenges: You’re not getting enough traffic from the search engines to feed your…

HTTP status codes for SEO

Posted by on June 16, 2020 in SEO Tactics

As an SEO professional, you know that crawling and indexing is imperative to SEO success. You should also know that the status codes your pages return to search engines can hurt or help your rankings, especially when things move around as they tend to do on websites. What we’ve collected here are the main HTTP status codes that everyday SEOs (and webmasters and website owners) need to know so that you don’t hurt your SEO. 200 – Ok The 200…

eCommerce SEO in 2021 – 8 steps to improving your SEO performance

Posted by on April 2, 2020 in Marketing Strategies/SEO Tactics

How do you do ecommerce SEO in 2020 and especially during crisis times? We’re in a crazy time right now, and reality is that it likely won’t be over any time soon. A lot of businesses are hurting, especially location-based businesses relying on foot traffic through their doors. But the truth is also that ecommerce buying is way up because of that. It is a good time to be in ecommerce! Crazy times like this also lead to opportunities. Not…

How to create an SEO action plan in 2021

Posted by on December 5, 2019 in Marketing Strategies/SEO Tactics

If you haven’t experienced growth in your SEO traffic over the recent past, you may be asking yourself how you can correct that and start driving more results through SEO. As you may know though, SEO has many components and can seem very overwhelming if you’re not an SEO expert. Fortunately though, it doesn’t have to be. When SEO is focused down to its essence, it’s pretty simple and involves three main areas to consider: Technical SEO Content Links/promotion When…

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