How to create an SEO action plan in 2020

Posted by on December 5, 2019 in Marketing Strategies/SEO Tactics

If you haven’t experienced growth in your SEO traffic over the recent past, you may be asking yourself how you can correct that and start…

What is an Enterprise SEO Strategy?

Posted by on June 18, 2019 in Marketing Strategies/SEO Tactics

SEO is what most sites live by. A good SEO strategy is the difference between a site being discovered by the masses versus being buried…

How to rank ecommerce category pages for SEO

Posted by on April 16, 2019 in Growth/SEO Tactics

Table of contents Ranking an ecommerce site for SEO Gauging ability to rank Technical SEO for ecommerce category pages Internal linking for ecommerce category pages…

How to do an SEO audit

Posted by on April 2, 2019 in Growth/Marketing Strategies/SEO Tactics

Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl…

Subdomain vs subdirectory – what’s best for SEO?

Posted by on February 28, 2019 in Marketing Strategies/SEO Tactics

A few years ago, I was leading marketing on HotPads.com. We were dramatically increasing our content production, but we were still on an old blog…

How many keywords should I try to rank for?

Posted by on October 2, 2018 in SEO Tactics

Driving more traffic to your website through SEO is an exercise in science, research, hard work, and doing the right things over time. I like…

The 7 SEO strategies that will help you rank higher on Google

Posted by on July 13, 2018 in SEO Tactics

The SEO world is ripe with advice and people giving you “weird tricks” to help you rank higher on Google. Unfortunately, for the non-SEO professional…

How to create a killer content pillar

Posted by on June 7, 2018 in SEO Tactics

Whether you’re working for a small business or publisher, what you’re often looking for is a sustainable source in growing their business or traffic. Blogging…

What do Google’s new expanded meta descriptions mean for your business?

Posted by on December 19, 2017 in Growth/SEO Tactics

If you follow the SEO industry at all and care about organic traffic to your website, you might be aware that Google confirmed that they…

What is anchor text and does it matter in 2018?

Posted by on November 28, 2017 in Growth/SEO Tactics

Misinformation runs rampant in the SEO world. Back before Google’s Penguin algorithm launched on April 24th 2012, link building was easy and relatively safe. If…

Why “SEO Keywords” don’t matter and what to do instead

Posted by on November 7, 2017 in Marketing Strategies/SEO Tactics

If you’re an SEO reading this, the point of this article is to communicate this: businesses should hire an SEO consultant/agency to help them out…

SEO tips for eCommerce businesses to stand out online

Posted by on August 24, 2017 in Marketing Strategies/SEO Tactics

If you run an ecommerce business, you get how important and hard it is to stand out online. You may be selling artisanal chocolate bunnies,…

SaaS Startup SEO Advice

Posted by on July 13, 2017 in Growth/SEO Tactics/Small Business

Most startups underinvest in SEO for a really long time. If that’s you, listen up. On the one hand, I can’t blame you. You’re trying…

No Nonsense Content Marketing

Posted by on July 11, 2017 in Growth/Marketing Industry/SEO Tactics

Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away…

SEO Site Migration Checklist: How to migrate your website and not kill your SEO efforts

Posted by on June 29, 2017 in Growth/SEO Tactics/Small Business

Migrating your site to a new domain or URL structure is a huge undertaking whose SEO implications should not be taken lightly. In fact, I…

What’s the best CMS for small business SEO?

Posted by on June 22, 2017 in Growth/SEO Tactics/Small Business

One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? I do not believe…

Information Architecture for SEO

Posted by on May 25, 2017 in Growth/SEO Tactics

I work on a lot of large websites. Most of the time when I am brought in to work on one of these sites, whether…

51 Ways to Drive Traffic To Your Site in 2019

Posted by on March 30, 2017 in Consulting Strategies/Growth/SEO Tactics

This post is updated annually to add and remove ways to drive traffic to your site. It was last updated January 2019. You need more…

What Does “Fresh Content for SEO” Really Mean?

Posted by on March 9, 2017 in SEO Tactics

A question SEOs get asked frequently is “what about fresh content for SEO?” Basically, businesses want to understand how having new or fresh content on…

MapQuest Getting Star Results from Yelp Reviews?

Posted by on March 3, 2017 in SEO Tactics

I’ve been in SEO for a long time and seen a lot over the years. Panda rolled out about a year into my career, then…

Why Meaningful Content Writing Matters For SEO

Posted by on February 1, 2017 in SEO Tactics

In the modern age of search engine marketing, quality content matters more than actually having content at all. Otherwise, you’re just filling up space on a web page that has no meaning.

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