How Does Content Marketing Work?

Posted by on September 4, 2022 in Business/Content marketing/Marketing Strategies/What is

Content marketing is a digital strategy that helps you connect to customers, directly and organically. Instead of bombarding potential customers with repetitive messaging full of sales speak, content marketing is a modern-day rebuke to these traditional marketing strategies. And one that allows you, as a business owner or marketer, to engage with and make a genuine connection with your audience and customers. Your people. The genuine part is key. The goal of content marketing is to turn curious prospects into…

KPIs vs. OKRs: What They Are And Why You Need Them

Posted by on May 17, 2022 in Business/Marketing Strategies/What is

Two of the most useful measurements available to set objectives and goals for your business are KPIs (Key Performance Indicators) and OKRs (Objective and Key Results).  Why? Because you need to know your numbers. If you don’t know your numbers, you don’t know what’s working and what’s not working for your business.  That’s money left on the table, whether in terms of time wasted, ad spend misused, or just poor business decisions in general due to a lack of direction…

What Is a Good Conversion Rate and How Do I Improve Mine?

Posted by on July 1, 2021 in What is

The concept of conversion rates has long been on marketers’ radar. After all, your online marketing efforts should aim to increase the number of paying customers. This is why, as a tell-all KPI for digital marketers, conversion rates have become a crucial metric. To help you navigate the concept of conversion rates, this article covers everything you’d need to know to optimize them. What Is a Conversion Rate? What Are the Different Types of Conversions? Amongst other marketing metrics, the…

Google Search Console Guide

Posted by on February 21, 2019 in Marketing Strategies/What is

If you own a website, you already know how important it is to keep an eye on how your site is performing so that your visitors have the best experience possible. Thankfully, Google offers tons of free tools that are great resources for gaining more insight about your website. But you might not have added Google Search Console to your list of invaluable resources from the search engine powerhouse just yet. And you should. It can assist you in finding…

SEO Audit Checklist for 2020

Posted by on February 14, 2019 in Marketing Strategies/What is

Are you not getting the SEO results you want? Are you posting great content, promoting your site, and offering excellent products or services, but still not getting the rankings you need to drive the traffic to your site that will drive your business? You may need to run an SEO site audit. SEO audits are one of the best ways to find out why your site isn’t getting the love from search engines that you think it deserves (and fix…

What is content marketing? The guide to building your business with content

Posted by on September 11, 2018 in What is

If you’ve spent any time at all researching ways to get your brand in front of a larger audience, you’ve probably heard of content marketing. It’s now considered a staple in the digital marketing world, and many companies attribute a significant amount of their success to this approach. But if you’ve never used content as a marketing tool, you might be skeptical as to whether investing your time and budget in creating original resources, only to give them away for…

What is SEO? The ultimate guide to ranking your business in Google

Posted by on September 5, 2018 in What is

Search Engine Optimization (SEO) is one of the most widely searched for topics online (with 509,000,000 results). And for good reason: SEO helps grow your business. In fact, 66% of marketers said that improving SEO and growing their site’s organic web presence were their top priorities in 2017. We’ve all read the success stories and outlandish headlines about SEO taking a business from zero to thousands of visitors in just a few months. Andrew Dennis shared that he grew a…

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