46 Ways to Supercharge Your Website Traffic in 2022

Posted by on May 9, 2022 in Consulting Strategies/Growth/SEO Tactics

[This post is updated annually to add and remove ways to drive traffic to your site. It was last updated May 2022.] You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work as intended and for you…

9 Questions To Ask Potential SEO Clients

Posted by on May 13, 2021 in Consulting Strategies/Pro Blog/SEO

We live in a fascinating time. Perhaps you grew a few affiliate sites organically, went on to help a couple of friends get that #1 spot on search engines, and… boom! -you decided to start an SEO agency. You know you can get results & can convince potential clients of…

When and how to ask your clients for testimonials and case studies

Posted by on March 14, 2019 in Consulting Strategies/Entrepreneurship/Pro Blog

Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal getting ready to take off. I wasn’t the pilot but I did have a window seat (rare for me as I usually prefer the aisle)….

Why no one should agree to pay-for-performance marketing contracts

Posted by on March 12, 2019 in Consulting Strategies/Hiring a marketing provider

Over the last few years as we’ve seen over 2,000 companies come through Credo with the goal of (or investigating) hiring an outside marketing firm, one fascinating trend has come up time and time again. It’s not a huge percentage of the overall projects, but we probably here it once…

Build a business to suit your life, not your life to suit your business with Aleyda Solis

Posted by on January 18, 2018 in Business/Consulting Strategies/CredoCast/Entrepreneurship

Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting things and sharing the learnings with others, and she’s super fun to hang out with (I’ve had hangovers for days after hanging out with her)….

51 Ways to Drive Traffic To Your Site in 2021

Posted by on March 30, 2017 in Consulting Strategies/Growth/SEO Tactics

This post is updated annually to add and remove ways to drive traffic to your site. It was last updated August 2021. You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore,…

How Much To Charge For Consulting

Posted by on December 8, 2016 in Consulting Strategies/Pricing

When most people start consulting on their own (and subsequently hire people and start an agency), they charge too little. Don’t be embarrassed – everyone does it. When I did my first freelance consulting projects in 2011/2012, I charged $50 per hour and was billing hourly. I realized years later…

What Tools Should You Own vs Your Agency?

Posted by on August 23, 2016 in Business/Consulting Strategies

Last week I wrote about SEO tools and I’m doing it again today because it’s an important topic that isn’t talked about much these days in the digital marketing world. Today I want to cover the question I have often thought about and heard around what tools a business should have…

Lessons Learned Watching Digital Agencies Sell Consulting Contracts

Posted by on July 5, 2016 in Consulting Strategies/Sales

One of the most interesting things about running my business Credo has been watching the pros on the platform sell their services to businesses interested in hiring a digital marketing professional. I have experience working in sales so as I have watched agencies and consultants try to sell their services, I’ve…

How To Communicate With Your Agency

Posted by on May 18, 2016 in Business/Consulting Strategies

One of the hardest parts for both sides about a consulting arrangement between a business and an agency is communication. Communication is hard because it takes time, what’s said can be misunderstood, and many people who work digitally would rather not talk on the phone. When I worked at Distilled,…

How One Agency’s Consultative Sales Process Closes Better Business

Posted by on April 26, 2016 in Consulting Strategies/Sales

A note from John: this post comes to you from Everett Sizemore at Inflow, who also wrote the monster Prioritizing Your Marketing Channels post. I asked Everett to write this post because I have seen a number of Inflow’s sales cycles and am very impressed with how consultative they are…

Prioritizing Your Marketing Channels and Opportunities

Posted by on March 22, 2016 in Consulting Strategies/Marketing Strategies

Most marketers have no problem finding opportunities. The problem tends to be sifting through the myriad opportunities across all available marketing channels to uncover and prioritize those with the best potential ROI. It’s the ad-age-old question: Where should I spend my marketing budget?

How Sending My Leads to Credo Is Growing My Business

Posted by on February 26, 2016 in Consulting Strategies/Sales

Note from John: this guest post comes to you from Mike Arnesen of UpBuild, a Credo partner agency in Portland, Oregon. Mike contacted me about writing this post because he uses a great workflow that helps him qualify leads and send the ones that are not a good fit for…

Should You Hire An Agency For A “Test” Project?

Posted by on January 21, 2016 in Business/Consulting Strategies

I’ve been in the digital marketing world for about 6 years now and have worked at 2 agencies, two brands inhouse, and now I’m running this company whose blog you are on and doing a bit of side consulting myself. As such, I see and have seen a lot of…

How to structure a consulting agreement

Posted by on October 3, 2013 in Consulting Strategies/Sales

I’ve been asked many times about how to structure marketing consulting engagements. While there’s no right answer necessarily, each consulting type has its own advantages and disadvantages. If you’re a freelancer or agency, you need to consider the pros and cons of the different models so that you can effectively…