Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal…
Over the last few years as we’ve seen over 2,000 companies come through Credo with the goal of (or investigating) hiring an outside marketing firm,…
Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting…
This post is updated annually to add and remove ways to drive traffic to your site. It was last updated January 2019. You need more…
When most people start consulting on their own (and potentially subsequently hire people and start an agency), they charge too little. Don’t be embarrassed –…
Last week I wrote about SEO tools and I’m doing it again today because it’s an important topic that isn’t talked about much these days…
One of the most interesting things about running my business Credo has been watching the pros on the platform sell their services to businesses interested in…
One of the hardest parts for both sides about a consulting arrangement between a business and an agency is communication. Communication is hard because it…
A note from John: this post comes to you from Everett Sizemore at Inflow, who also wrote the monster Prioritizing Your Marketing Channels post. I…
Most marketers have no problem finding opportunities. The problem tends to be sifting through the myriad opportunities across all available marketing channels to uncover and prioritize…
Note from John: this guest post comes to you from Mike Arnesen of UpBuild, a Credo partner agency in Portland, Oregon. Mike contacted me about…
I’ve been in the digital marketing world for about 6 years now and have worked at 2 agencies, two brands inhouse, and now I’m running…
I’ve been asked many times about how to structure marketing consulting engagements. While there’s no right answer necessarily, each consulting type has its own advantages…
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