We live in a fascinating time. Perhaps you grew a few affiliate sites organically, went on to help a couple of friends get that #1 spot on search engines, and… boom! -you decided to start an SEO agency. You know you can get results & can convince potential clients of…
Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal getting ready to take off. I wasn’t the pilot but I did have a window seat (rare for me as I usually prefer the aisle)….
Over the last few years as we’ve seen over 2,000 companies come through Credo with the goal of (or investigating) hiring an outside marketing firm, one fascinating trend has come up time and time again. It’s not a huge percentage of the overall projects, but we probably here it once…
Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting things and sharing the learnings with others, and she’s super fun to hang out with (I’ve had hangovers for days after hanging out with her)….
This post is updated annually to add and remove ways to drive traffic to your site. It was last updated August 2021. You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore,…
When most people start consulting on their own (and potentially subsequently hire people and start an agency), they charge too little. Don’t be embarrassed – everyone does it. When I did my first freelance consulting projects in 2011/2012, I charged $50 per hour and was billing hourly. I realized years…
Last week I wrote about SEO tools and I’m doing it again today because it’s an important topic that isn’t talked about much these days in the digital marketing world. Today I want to cover the question I have often thought about and heard around what tools a business should have…
One of the most interesting things about running my business Credo has been watching the pros on the platform sell their services to businesses interested in hiring a digital marketing professional. I have experience working in sales so as I have watched agencies and consultants try to sell their services, I’ve…
One of the hardest parts for both sides about a consulting arrangement between a business and an agency is communication. Communication is hard because it takes time, what’s said can be misunderstood, and many people who work digitally would rather not talk on the phone. When I worked at Distilled,…
A note from John: this post comes to you from Everett Sizemore at Inflow, who also wrote the monster Prioritizing Your Marketing Channels post. I asked Everett to write this post because I have seen a number of Inflow’s sales cycles and am very impressed with how consultative they are…
Most marketers have no problem finding opportunities. The problem tends to be sifting through the myriad opportunities across all available marketing channels to uncover and prioritize those with the best potential ROI. It’s the ad-age-old question: Where should I spend my marketing budget?
Note from John: this guest post comes to you from Mike Arnesen of UpBuild, a Credo partner agency in Portland, Oregon. Mike contacted me about writing this post because he uses a great workflow that helps him qualify leads and send the ones that are not a good fit for…
I’ve been in the digital marketing world for about 6 years now and have worked at 2 agencies, two brands inhouse, and now I’m running this company whose blog you are on and doing a bit of side consulting myself. As such, I see and have seen a lot of…
I’ve been asked many times about how to structure marketing consulting engagements. While there’s no right answer necessarily, each consulting type has its own advantages and disadvantages. If you’re a freelancer or agency, you need to consider the pros and cons of the different models so that you can effectively…
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