Digital marketing lead generation statistics during COVID-19

Posted by on March 20, 2020 in Marketing Industry/Pro Blog

Note: I plan to update this post over time with new polls done to help the digital marketing industry understand how the industry is being affected as well as when it begins to come back. Most recent number: 82.9% of respondents have seen a decrease in leads over the last…

The next $100M SEO company

Posted by on November 21, 2019 in Business/Marketing Industry

Something I find myself thinking about a lot recently is the growth of certain industries and types of businesses. For example, when we look at the growth of Software As A Service (SaaS) as a topic over the last 15 years we see this: But when we compare that against…

Google says SEOs focus too much on links. I agree.

Posted by on January 31, 2019 in Marketing Industry/Pro Blog

My friend Barry Schwartz recently wrote a post over on his site Search Engine Roundtable entitled “Google’s John Mueller: You Focus Too Much On Links” where he embedded this tweet from John Mueller on the Google Webmaster team: You focus too much on links, imo — I’m glad that we use…

Announcing the 2019 digital marketing industry pricing survey

Posted by on January 16, 2019 in Announcements/Marketing Industry/Pro Blog

In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents across 19 countries participated in that survey. We would love to grow that this time around so that we can provide more accurate statistics for…

Is Google’s push towards local good for the consulting world?

Posted by on June 11, 2018 in Marketing Industry

Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you can probably point out hundreds of small changes, and if you’re just a marketer or an average Joe then you’ve probably felt like “something” is…

SEO services are dead.

Posted by on May 15, 2018 in Marketing Industry

Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that say nothing about what you actually do, then you will soon be out of business. Or, you will continue the client churn and burn with…

3 Things You Need To Do To Close New Clients

Posted by on August 29, 2017 in Marketing Industry/Sales

Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow these three rules of sales: Follow up with everyone within an hour of receiving their message. Follow up with them every couple of days for…

Why I dislike “Cost Per Lead” in advertising

Posted by on July 20, 2017 in Marketing Industry/Small Business

I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per lead in the B2B space. In fact, I think cost per lead is the worst metric you can look at as you build a service-based business.

No Nonsense Content Marketing

Posted by on July 11, 2017 in Growth/Marketing Industry/SEO Tactics

Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away an an attendees-only gift, but the presentation otherwise is below in its entirety. Enjoy.

A Lead Generation Growth Hack with Gravity Forms and Calendly

Posted by on July 4, 2017 in Growth/Marketing Industry

You work in lead generation, or run a business where you need to get more people contacting you about your business, listen up. If you are not converting the “leads” that are coming to you, or the “leads” that are coming to you are not qualified and are way too…

PPC Pricing Ponderings: In Defense of Percentage of Spend (And a New Model!)

Posted by on June 20, 2017 in Marketing Industry/Pricing

In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.

Does Paying A Percentage of Ad Spend Set Everyone Up for Failure?

Posted by on May 31, 2017 in Business/Marketing Industry/Pricing

I used to have a problem with paid acquisition agencies who charge a percentage of spend for their fee. I used to think this was the PPC version of hourly pricing, where you’re paid for the number of hours that you work. My problem with hourly pricing and thus my…