Are AI Answer Generators Going to Make SERP Analysis Useless? 

Posted by on July 17, 2023 in Marketing Industry

With the introduction of AI answer generators like OpenAi’s GPT models, business owners have begun to question what the future of search engines will look like. Will people performing queries just start using AI generators instead of using search engines to perform quick searches and review top results for info? What are the potential downfalls of relying on AI answer generators? What can a SERP analysis yield that an AI generator can’t? Keep reading to get the answers to these questions and more!

Google Bard AI: How It Will Impact Google Workspace

Posted by on July 17, 2023 in Marketing Industry

Google BARD AI is a powerful new tool that has the potential to revolutionize the way we use Google Workspace. Let’s delve into the capabilities of Google BARD AI and explore how it can be leveraged within Google Workspace, including popular applications such as Gmail, Docs, Sheets, and more.

Digital marketing lead generation statistics during COVID-19

Posted by on March 20, 2020 in Marketing Industry/Pro Blog

Note: I plan to update this post over time with new polls done to help the digital marketing industry understand how the industry is being affected as well as when it begins to come back. Most recent number: 82.9% of respondents have seen a decrease in leads over the last two weeks as of April 7, 2020. Right now a lot of digital marketing agencies and consultants are facing uncertain times, and it’s unclear when everything will shake out. I…

The next $100M SEO company

Posted by on November 21, 2019 in Business/Marketing Industry

Something I find myself thinking about a lot recently is the growth of certain industries and types of businesses. For example, when we look at the growth of Software As A Service (SaaS) as a topic over the last 15 years we see this: But when we compare that against e-commerce, we get a very different picture of its actual size: To bring the example back closer to home, let’s look at how [search engine optimization] as a topic compares:…

Google says SEOs focus too much on links. I agree.

Posted by on January 31, 2019 in Marketing Industry/Pro Blog

My friend Barry Schwartz recently wrote a post over on his site Search Engine Roundtable entitled “Google’s John Mueller: You Focus Too Much On Links” where he embedded this tweet from John Mueller on the Google Webmaster team: You focus too much on links, imo — I’m glad that we use 100s of factors in our crawling, indexing, and ranking algorithms. — 🍌 John 🍌 (@JohnMu) January 22, 2019 Now, take this tweet with a grain of salt as it’s literally…

Announcing the 2019 digital marketing industry pricing survey

Posted by on January 16, 2019 in Announcements/Marketing Industry/Pro Blog

In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents across 19 countries participated in that survey. We would love to grow that this time around so that we can provide more accurate statistics for the industry! Thank you everyone for your contributions! We had 272 survey responses, and are now at work analyzing, visualizing, and writing up our discoveries! Stay tuned for a launch…

Is Google’s push towards local good for the consulting world?

Posted by on June 11, 2018 in Marketing Industry

Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you can probably point out hundreds of small changes, and if you’re just a marketer or an average Joe then you’ve probably felt like “something” is different. As someone who looks at “consultant” and “agency” search results a lot, as they are a main driver of Credo’s business, I’ve noticed some alarming changes over the last…

SEO services are dead.

Posted by on May 15, 2018 in Marketing Industry

Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that say nothing about what you actually do, then you will soon be out of business. Or, you will continue the client churn and burn with high acquisition costs for low budget clients who want to pay nothing and get everything. And this is your own fault because of how you have positioned yourself.

3 Things You Need To Do To Close New Clients

Posted by on August 29, 2017 in Marketing Industry/Sales

Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow these three rules of sales: Follow up with everyone within an hour of receiving their message. Follow up with them every couple of days for the first week, then send a final email that you are going to close their record. Set their expectations for next steps and keep to what you commit to. If…

Why I dislike “Cost Per Lead” in advertising

Posted by on July 20, 2017 in Marketing Industry/Small Business

I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per lead in the B2B space. In fact, I think cost per lead is the worst metric you can look at as you build a service-based business.

No Nonsense Content Marketing

Posted by on July 11, 2017 in Growth/Marketing Industry/SEO Tactics

Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away an an attendees-only gift, but the presentation otherwise is below in its entirety. Enjoy.

A Lead Generation Growth Hack with Gravity Forms and Calendly

Posted by on July 4, 2017 in Growth/Marketing Industry

You work in lead generation, or run a business where you need to get more people contacting you about your business, listen up. If you are not converting the “leads” that are coming to you, or the “leads” that are coming to you are not qualified and are way too far up the conversion funnel to be of value to you, you don’t need more leads. You need better ones. This is a hack I came up with to convert…

PPC Pricing Ponderings: In Defense of Percentage of Spend (And a New Model!)

Posted by on June 20, 2017 in Marketing Industry/Pricing

In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.

Should Digital Agencies Charge a Percentage of Your Ad Spend?

Posted by on May 31, 2017 in Business/Marketing Industry/Pricing

Looking for a new PPC agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. Many paid acquisition agencies and digital agencies charge a percentage of spend for their fees.  The question is: does this pricing strategy create a recipe for client-agency disaster? Or, can…

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