Google says SEOs focus too much on links. I agree.

Posted by on January 31, 2019 in Marketing Industry/Pro Blog

My friend Barry Schwartz recently wrote a post over on his site Search Engine Roundtable entitled “Google’s John Mueller: You Focus Too Much On Links” where…

Announcing the 2019 digital marketing industry pricing survey

Posted by on January 16, 2019 in Announcements/Marketing Industry/Pro Blog

In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents…

Is Google’s push towards local good for the consulting world?

Posted by on June 11, 2018 in Marketing Industry

Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you…

SEO services are dead.

Posted by on May 15, 2018 in Marketing Industry

Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that…

3 Things You Need To Do To Close New Clients

Posted by on August 29, 2017 in Marketing Industry/Sales

Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow…

F*ck Cost Per Lead

Posted by on July 20, 2017 in Marketing Industry/Small Business

I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per…

No Nonsense Content Marketing

Posted by on July 11, 2017 in Growth/Marketing Industry/SEO Tactics

Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away…

A Lead Generation Growth Hack with Gravity Forms and Calendly

Posted by on July 4, 2017 in Growth/Marketing Industry

You work in lead generation, or run a business where you need to get more people contacting you about your business, listen up. If you…

PPC Pricing Ponderings: In Defense of Percentage of Spend (And a New Model!)

Posted by on June 20, 2017 in Marketing Industry/Pricing

In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.

Why Paying A Percentage of Ad Spend Sets Everyone Up for Failure

Posted by on May 31, 2017 in Business/Marketing Industry/Pricing

I have problems with paid acquisition agencies who charge a percentage of spend. It’s the PPC version of hourly pricing, where you’re paid for the…

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