Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you…
Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that…
Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting…
Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow…
I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per…
Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away…
You work in lead generation, or run a business where you need to get more people contacting you about your business, listen up. If you…
In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.
I have problems with paid acquisition agencies who charge a percentage of spend. It’s the PPC version of hourly pricing, where you’re paid for the…
Hi everyone – In this post you’ll find some information about some upcoming changes to Credo Pro. Over the last few months I have been…
This post is updated annually to add and remove ways to drive traffic to your site. It was last updated January 2019. You need more…
I’m involved in a few different groups of consultants and agency owners online, including Credo. One question I see a bunch is agency owners or…
Yo Credo pros! It’s been a bit since I’ve published a video for you. I got a Mac back in November and fired up iMovie…
Hey there! Happy Thursday! I hope the new year is off to a great start for you. Personally, my wife and I just moved to…
When most people start consulting on their own (and potentially subsequently hire people and start an agency), they charge too little. Don’t be embarrassed –…
Hey Credo pro – You’re on Credo because you want to build your business and get more clients. One of the toughest parts of any…
Ahh the freelance life. Work wherever and whenever you want to, make more money and work fewer hours, retire young. At least that’s the dream,…
Sometimes when doing work for clients, they ask you to do work that is outside of the scope of your project. What do you do?…
When you started out freelancing or working for yourself, did you want to build a big agency? Most people I talk to didn’t, but rather…
Last week I wrote about SEO tools and I’m doing it again today because it’s an important topic that isn’t talked about much these days…
Happy Thursday! This video is a bit later in the day than usual (I bet many of you are seeing it on Friday) for a…
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