Google says SEOs focus too much on links. I agree.

Posted by on January 31, 2019 in Marketing Industry/Pro Blog

My friend Barry Schwartz recently wrote a post over on his site Search Engine Roundtable entitled “Google’s John Mueller: You Focus Too Much On Links” where…

Announcing the 2019 digital marketing industry pricing survey

Posted by on January 16, 2019 in Announcements/Marketing Industry/Pro Blog

In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents…

Is Google’s push towards local good for the consulting world?

Posted by on June 11, 2018 in Marketing Industry

Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you…

SEO services are dead.

Posted by on May 15, 2018 in Marketing Industry

Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that…

Build a business to suit your life, not your life to suit your business with Aleyda Solis

Posted by on January 18, 2018 in Business/Consulting Strategies/CredoCast/Entrepreneurship

Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting…

3 Things You Need To Do To Close New Clients

Posted by on August 29, 2017 in Marketing Industry/Sales

Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow…

Why I dislike “Cost Per Lead” in advertising

Posted by on July 20, 2017 in Marketing Industry/Small Business

I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per…

No Nonsense Content Marketing

Posted by on July 11, 2017 in Growth/Marketing Industry/SEO Tactics

Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away…

A Lead Generation Growth Hack with Gravity Forms and Calendly

Posted by on July 4, 2017 in Growth/Marketing Industry

You work in lead generation, or run a business where you need to get more people contacting you about your business, listen up. If you…

PPC Pricing Ponderings: In Defense of Percentage of Spend (And a New Model!)

Posted by on June 20, 2017 in Marketing Industry/Pricing

In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.

Does Paying A Percentage of Ad Spend Set Everyone Up for Failure?

Posted by on May 31, 2017 in Business/Marketing Industry/Pricing

I used to have a problem with paid acquisition agencies who charge a percentage of spend for their fee. I used to think this was…

What’s New in Credo Pro

Posted by on March 30, 2017 in Premium

Hi everyone – In this post you’ll find some information about some upcoming changes to Credo Pro. Over the last few months I have been…

51 Ways to Drive Traffic To Your Site in 2021

Posted by on March 30, 2017 in Consulting Strategies/Growth/SEO Tactics

This post is updated annually to add and remove ways to drive traffic to your site. It was last updated August 2021. You need more…

How Often Should You Communicate With Your Clients?

Posted by on March 9, 2017 in Premium

I’m involved in a few different groups of consultants and agency owners online, including Credo. One question I see a bunch is agency owners or…

Growth Challenges, Hiring, and Cold Outreach

Posted by on February 9, 2017 in Premium

Yo Credo pros! It’s been a bit since I’ve published a video for you. I got a Mac back in November and fired up iMovie…

Scaling Documentation and Training at your company

Posted by on January 5, 2017 in Premium

Hey there! Happy Thursday! I hope the new year is off to a great start for you. Personally, my wife and I just moved to…

How To Charge The Right Prices For Consulting

Posted by on December 8, 2016 in Consulting Strategies/Pricing

When most people start consulting on their own (and potentially subsequently hire people and start an agency), they charge too little. Don’t be embarrassed –…

How To Write A Lead Response Email That Gets Responses

Posted by on November 30, 2016 in Premium/Sales

Hey Credo pro – You’re on Credo because you want to build your business and get more clients. One of the toughest parts of any…

TVFMS – What To Do When a Client Has Not Paid You

Posted by on November 17, 2016 in Premium

Ahh the freelance life. Work wherever and whenever you want to, make more money and work fewer hours, retire young. At least that’s the dream,…

TVFMS – What Happens When A Client Wants More Work For The Same Price?

Posted by on November 10, 2016 in Premium

Sometimes when doing work for clients, they ask you to do work that is outside of the scope of your project. What do you do?…

TVFMS – Agency Growth and Consistent Clients

Posted by on September 1, 2016 in Premium

When you started out freelancing or working for yourself, did you want to build a big agency? Most people I talk to didn’t, but rather…

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