In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives. The understanding of SEO varies by company and person we speak with, but usually they understand at minimum the three core tenets of SEO: Technical Content Links If they do not understand these three, then of course we explain them so that they are more educated when hiring. The reality is that we’ve found that…
After close to 10 years working on Credo and seeing 6,500+ companies and $250,000,000 in marketing budget come though our virtual doors, I guess it is time to cover a topic and question I have heard more times than I could ever count: How do I choose an SEO company for my company? Find one starting here -> As I am sure you’ve learned, SEO companies are not created equal. Some are more expensive and offer a lot, others are…
If I had a dollar for every time I talked to a business looking for a by-the-hour engagement with a top-level consultant or agency, I’d be a wealthy man. In this article, I am going to unpack the common ways that agencies charge and that businesses pay their service providers. Those are, in reverse order of (my) preference: Hourly Project Retainer Hourly Billing Hourly billing is very simple (on its face) and how a lot of freelancers and people just…
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Make sure you’ve downloaded our free ebook – The Busy Executive’s Guide to Hiring A Digital Marketing Agency. How to hire an SEO agency Today we’re going to talk about How to hire an SEO agency. If you’ve ever tried to hire for SEO, you know how frustrating it can be. As…
As the person in charge of marketing a business, you are well familiar with the marketing funnel that starts at the top with awareness and brings potential customers down the funnel to converting into a customer or client. It’s often portrayed this way: Source: Skyword You also know that it is hard to get people to move through that funnel! Without content that hits them at every stage in the funnel, your conversion rates will suffer and your business will not grow….
Looking for a new ppc agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. Since 2015, we’ve seen 6,500+ companies come through Credo with the goal of hiring a marketing agency. In this time, one fascinating trend has come up time and time again….
I was recently emailing with a Credo client who contacted me because he had reached a certain point in his bootstrapped SaaS business and was ready to investigate working with a professional marketer to help him grow it through great SEO and content marketing. We introduced him to two SaaS SEO agencies who were both within his budget, as discussed with this founder on the phone. Ultimately though, this founder decided to hire someone locally that they met in person,…
Ready to hire a PPC expert? Start that process here. In your attempt to hire a PPC expert to help you scale your business, you’re probably running into some issues like not understanding how they’re pricing themselves, if their proposed optimizations will move the needle on your business, or if they’re going to keep getting you results after the initial optimizations. At the same time, you also know that what you’ve been doing is not optimal and that there is…
Choosing an online marketing firm to work with is a scary task. Who can you trust? How can you pick the right one? How can you guarantee that they’ll do great work? What if you hire the wrong one? Never fear, because since late 2015 we’ve seen north of $30M in digital marketing work and helped thousands of companies connect with the digital marketing providers who we have vetted and know will do fantastic work for them. Along the way we’ve…
Looking for a new digital agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. After you’ve had calls with marketing agencies that you are considering hiring to help you solve your business problem or take your business to the next level, you’ll probably receive…
When businesses hire agencies, they do so usually because their growth is not going in the right direction or it has slowed measurably. Agencies and consultants are like dentists – brought in when something is wrong. Sure, you have the people (I’ve recently become one of these) who are very good at scheduling their regular cleanings and proactively floss and brush twice a day and switch out their toothbrush once a quarter, but those are the exception. Most people go…
Running a marketing (or any) organization at a company is a big job. I’ve done it, and looking back on those years it was one of the toughest times in my career yet also one of the times that I learned the most. One of the lessons I learned across those two years as well as the past 2.5 years running Credo is around how to set yourself and your organization up for success when you don’t have unlimited headcount…
I received an email late last week from someone looking to hire a consultant, and it frustrated me so much that I did this video about it. If you’re a business trying to hire, make sure you watch to the end.
Hiring a vendor is hard, especially for something as personal to your company and website as marketing. Any marketing done for your company will inevitably be seen by your customers and likely will even drive the first touch they ever even have with your brand. Thus, hiring a trusted vendor is one of the most important things you can do for your brand if you do not bring the project inhouse (and maybe even then you will still need a…
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