Why your company needs a single point of contact for an agency

Posted by on January 9, 2018 in Business/Hiring a marketing provider

Running a marketing (or any) organization at a company is a big job. I’ve done it, and looking back on those years it was one…

Should you hire an SEO freelancer or an SEO consultant?

Posted by on September 28, 2017 in Hiring a marketing provider/Small Business

Freelancer or consultant, freelancer or consultant? This is a question I get pretty often, and when I am speaking with marketing professionals who work with…

Don’t do this if you’re trying to hire a marketing provider

Posted by on September 26, 2017 in Hiring a marketing provider

I received an email late last week from someone looking to hire a consultant, and it frustrated me so much that I did this video…

Hiring For Value vs Hourly Rates

Posted by on January 15, 2015 in Hiring a marketing provider

Hiring a vendor is hard, especially for something as personal to your company and website as marketing. Any marketing done for your company will inevitably…

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