What is anchor text and does it still matter in SEO?

Posted by on November 28, 2017 in Growth/SEO Tactics

Misinformation runs rampant in the SEO world. Back before Google’s Penguin algorithm launched on April 24th 2012, link building was easy and relatively safe. If you built too many exact match anchor text links, the worst that would happen to you was that you’d rank better. After April 24, 2012…

Why “SEO Keywords” don’t matter and what to do instead

Posted by on November 7, 2017 in Marketing Strategies/SEO Tactics

If you’re an SEO reading this, the point of this article is to communicate this: businesses should hire an SEO consultant/agency to help them out with the full research, guidance around writing things that rank, and promotion. SEOs don’t just insert keywords into articles that are already written. Often when…

SEO tips for eCommerce businesses to stand out online

Posted by on August 24, 2017 in Marketing Strategies/SEO Tactics

If you run an ecommerce business, you get how important and hard it is to stand out online. You may be selling artisanal chocolate bunnies, but you’re still competing against sites like Amazon in the search results. So how do you set yourself apart? How do you get that click…

SaaS Startup SEO Advice

Posted by on July 13, 2017 in Growth/SEO Tactics/Small Business

Most startups underinvest in SEO for a really long time. If that’s you, listen up. On the one hand, I can’t blame you. You’re trying to get a new thing off the ground and just keep it alive, and maybe even grow it. You’re trying to figure out your customer…

No Nonsense Content Marketing

Posted by on July 11, 2017 in Growth/Marketing Industry/SEO Tactics

Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away an an attendees-only gift, but the presentation otherwise is below in its entirety. Enjoy.

SEO Site Migration Checklist: How to migrate your website and not kill your SEO efforts

Posted by on June 29, 2017 in Growth/SEO Tactics/Small Business

Migrating your site to a new domain or URL structure is a huge undertaking whose SEO implications should not be taken lightly. In fact, I would say switching URLs and technical stacks can be one of the highest risk things you can do for your site’s SEO. Sometimes, though, we…

What’s the best CMS for small business SEO?

Posted by on June 22, 2017 in Growth/SEO Tactics/Small Business

One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? I do not believe that anyone should choose a particular CMS (or theme or code language) only for SEO reasons, as there are many things to take into account…

Information Architecture for SEO

Posted by on May 25, 2017 in Growth/SEO Tactics

I work on a lot of large websites. Most of the time when I am brought in to work on one of these sites, whether a content site or a marketplace (similar to ecommerce), one of the biggest changes I can make is fixing their site’s information architecture. That’s what…

51 Ways to Drive Traffic To Your Site in 2021

Posted by on March 30, 2017 in Consulting Strategies/Growth/SEO Tactics

This post is updated annually to add and remove ways to drive traffic to your site. It was last updated August 2021. You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore,…

What Does “Fresh Content for SEO” Really Mean?

Posted by on March 9, 2017 in SEO Tactics

A question SEOs get asked frequently is “what about fresh content for SEO?” Basically, businesses want to understand how having new or fresh content on your site can help you rank better. This is a super important concept to understand, and is one that is all too often misunderstood. Let me…

MapQuest Getting Star Results from Yelp Reviews?

Posted by on March 3, 2017 in SEO Tactics

I’ve been in SEO for a long time and seen a lot over the years. Panda rolled out about a year into my career, then Penguin, then all the other amazing algorithm changes we’ve learned to roll with over the years. As Marshall Simmonds of Define Media Group says, “That…

Why Meaningful Content Writing Matters For SEO

Posted by on February 1, 2017 in SEO Tactics

In the modern age of search engine marketing, quality content matters more than actually having content at all. Otherwise, you’re just filling up space on a web page that has no meaning.

What To Read As A Link Builder

Posted by on December 20, 2016 in Marketing Strategies/SEO Tactics

Prescript: need to hire a link builder on a consulting basis to help you grow your company? You can find them here on Credo. If you’re a new link builder, you probably struggle with where to start learning. When I started in SEO full time in 2010, there were an…

On-page SEO Guide for marketers and non-marketers

Posted by on October 3, 2016 in SEO Tactics

Are you a consultant or work inside an agency where you frequently need to give onpage SEO recommendations, yet you have not yet built out a full list that you always make sure to send to your clients when they ask? Or maybe you believe (as I do) in bespoke…

The 11 SEO Tools We Couldn’t Work Without

Posted by on August 16, 2016 in SEO Tactics

SEO tools are a dime a dozen with new ones launching all the time, but a tool is only as good as the person using it. Just in the last week I have learned about new rank tracking, crawling, and reporting software that all claim to make your life easier….

8 Enterprise SEO Specific Issues and Why They Matter

Posted by on June 22, 2016 in SEO Tactics

Imagine you own a BMW. You love driving this car, with its sweet V8 engine and fantastic handling. You feel like you’re riding a rocketship on rails around sharp turns, and it’s fun. Boy is it fun. (Can you tell I’m a cars guy?) One day your car starts to…

6 Best SEO Website Crawling and Auditing Tools For Your Website

Posted by on March 1, 2016 in SEO Tactics

Sometimes as a business owner learning SEO, you need to crawl your website to understand where your largest areas of improvement lie, how the search engines are accessing your site, or to identify gaps in your content by crawling a competitor’s site. While crawling and auditing your log files is…

Should I Do SEO?

Posted by on January 18, 2016 in SEO Tactics

Any SEO consultant or SEO agency owner will inevitably get asked this question sometime during their career: Should I (or my business) do SEO? Well folks, we at Credo want to answer this question for you once and for all, We created this handy-dandy flowchart for you to send to…

How To Use SEO To Dominate Your Startup’s Branded Searches

Posted by on November 2, 2015 in Marketing Strategies/SEO Tactics

Startups know that SEO matters, but what they also know is that you need to get your company in front of the right people at the right time. For a small startup, this is key to survival. What a lot of startup don’t do is leverage everything within their power…

Do SEOs and Marketers Take NoFollow Links Into Account in 2015?

Posted by on October 16, 2015 in SEO Tactics

Last week we received a tweet asking about nofollow links for SEO. My response in the moment was “I don’t remember the last time I thought about follow/nofollow when it comes to link building” but then I realized that since I haven’t (really) been building links in the traditional way…

How to Write Blog Articles to Maximize SEO Benefit

Posted by on August 11, 2015 in SEO Tactics

A question we often get asked at Credo is: “What is the best way to write blog articles to maximize SEO benefit?” We firmly believe that you don’t have to be an SEO expert to leverage the power of SEO for your site, whether a small business or large corporation….